As a manufacturer of retail products, you are keenly aware of the fact that the aesthetic value of your goods will go a long way in influencing consumer purchases. And the best way to make the most of this is by ensuring you are investing in the right package. While there is an array of materials available in the market, it is worth noting that plastic packaging remains a top solution for many industrialists due to the range of advantages that it offers.
So how can you make your products stand out from the completion when placed on retail shelves? The answer is consider working with a plastic packaging manufacturer. Check out the following nifty design tips for customising the plastic packaging of your manufactured products.
1. Incorporate your business' brand image
Without a doubt, plain plastic packaging is the most economical option for industrialists that are looking to save on costs. However, when it comes to your returns on investment, plain packaging may not provide you with the retail sales that you anticipate. If you are intent on ensuring your products will make a lasting impression on customers, it is advisable to incorporate your business' brand image into the design.
For starters, by using your brand colours, you are assured that your products will be easily recognisable by consumers. Hence, there is a higher chance of them gravitating to your products, more so if you already have an established following for your business. Secondly, including your business' mission statement helps with developing a sense of trust with consumers, which gives you an edge against the completion.
2. Maximise on functionality
The second tip for designing custom plastic packaging is to make the most of functionality. A great way to do this is by putting yourself in the shoes of your consumer. For example, if you are in the food and beverage industry and are manufacturing products that can be ingested on the go, you should make sure that your plastic packaging is resealable. With this option, you can rest assured that your customers can carry your products with them wherever they go and this helps with bolstering brand awareness for your business.
Alternatively, if your customers will not be carrying around your product, you should consider designing your plastic packaging with reusability in mind. For instance, you could opt for high-density polyethylene so that your customers can reuse the packaging for storage applications.